Foodpreneur ~ SLIC Performance Chocolate

(Last Updated On: 21st March 2017)

 SLIC Performance Chocolate

SLIC is the regions first ever Artisan Functional chocolate using Sustainable lot harvest speciality coffee that is roasted in Dubai with the finest 62% dark swiss dark chocolate from Ghana cacao origin with a serving of Creatine for better performance and Amino Acids for recovery. SLIC delivers 2 options, the 1X contains 90mg of Natural caffeine and 2X 180mg natural caffeine.

SLIC is Dairy free, Gluten Free, 100% real coffee and no Artificial additives or preservatives.


What or who is the inspiration behind your start-up?

Dubai itself is the inspiration for SLIC as fast pace city, wherever you look you see and meet individuals being innovative, creative and the emerging healthy lifestyle and CrossFit boom. That’s how SLIC was born (Squat. Lift. Innovate. Create) targeting all the go-getters.

Similar products were trialled from across the world and none delivered flavour, purity, finest Swiss chocolate or even real speciality coffee .


Tell us why your business is the “best thing since sliced bread”

SLIC is a product targeted as we mentioned towards the go-getters, people who have extraordinary vision aligned with the countries future visions.

SLIC is the perfect solution on the go for the Entrepreneur who is on the go all the time and is fuelled by a good cup of coffee. The athlete, cross fitter, adventurer daredevil that relies on being focused and energised to perform at the optimal threshold both physically and mentally and to go again for best results thanks to the Creatine and Amino acid.

Let’s not forget the creative and innovative minds that present, negotiate, design and require alertness and focus.

What makes it special is that the ingredients are all natural and users can choose the dose of caffeine according to their performance need. Unlike energy drinks that use excessive amounts of Vitamins such as B3 and B6 up to 200% of the daily recommended value. High level of Taurine, Excessive use of herbal substances such as gingko, biloba, ginseng and guarana that become dangerous when combined with caffeine and sugar or sugar substitutes.

  • SLIC is a functional chocolate bar meaning that it has multiple functions that contribute to improved performance and alertness.
  • Each ingredient plays a different role in delivering unparalleled effectiveness.
  • SLIC’s method of adding the specialty coffee with the chocolate delivers higher levels of phenols than the brewed coffee, making it full of antioxidants (namely, “dietary phenolic compounds,”)
  • The flavanol-enriched Cacao kernel from Ghana is renowned to be superior no other food on Earth can match cocoa’s unique blend of flavanols.
  • The creatine monohydrate is scientifically proven to deliver better performance and the Branched Chained Amino Acids (BCAA) is the king supplement for recovery.
  • So there you go, a chocolate bar for all the go-getters with undisputed functionality.

Most importantly is that it tastes out of this world.


Who is your hero in the restaurant business – the one that you aspire to be?

SLIC sees its consumers to be the hero and to continue to achieve, win, create and innovate. It’s a tool for a successful city full of hero’s. SLIC could also be the perfect snack for all hero’s in the restaurant business.


What is your favourite dish on the menu and why?

Since we are Performance chocolate bar, it’s the smoothness of the chocolate and chocolaty note that you find in our speciality coffee and how they come together to create a heavenly functional treat.


What (lessons) have you learnt along the way that you would like to share with other foodpreneurs?

Let the city inspire you. Research what the world has on offer, research it, refine it, improve it, produce it and then test it over and over again until your target market are satisfied.

Do not shy away from quality products and being transparent. Many are pressured by the bottom line and end up using inferior ingredients, this in the long term will be detrimental to the business as customers tend to move to more superior product whether it’s a snack, meal or a cup of coffee.

Do the necessary homework, lab tests, certifications and approvals. Let your packaging, branding and quality differentiate you from the others.

Most importantly create and produce in the UAE , it’s a country and region that loves home grown brands and producing locally is better than importing from half away across the world.


Details: Slic Chocolate : (Coming soon)

Twitter, Instagram, Facebook @slicchocolate

Currently Slic chocolate is available in multiple fitness outlets and Fitrepublik , in addition to online purchasing. From the end of March SLIC will be available in over 200 outlets across the UAE in all nutritional stores, pharmacies and fitness centres.

[Images provided by SlicChocolate – Instagram Pics : credit to respective Instagram account]


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    Foodpreneur ~ SLIC Performance Chocolate

    by Foodemag time to read: 5 min